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- Visitor Reports: Reports the number of devices seen in a polygon for a given time.
- Zero Point Report: Provides information on devices seen in a polygon during the requested time period and the time stamps for each device's visit.
- Visitor Count Report: Provides a total count of visitors in a polygon for the requested time period.
- Pin Report: Provides information on devices seen in a polygon during the requested time period, including both the time stamps and exact lat/long points for each device's visit.
- Device-based Reports:
- CEL/CDL Location Report: Provides the likely location that devices, observed in a polygon, spend the majority of their time. This could be in a residence or, for overnight workers, a business. These high confidence locations are called CEL (Common Evening Locations)/CDL (Common Daytime Locations) and are NOT available for all visitors. Thus, the amount of device IDs listed is likely to be smaller than in a visit count report. The existence of a common daytime location does not imply that a common nighttime location is available and vice-versa. The determination of CEL/CDL uses multiple observation points across months of time, IP screening and other proprietary methodology.
- Generator Report: Provides the likely origin point for a visitor (evening or daytime location), using a different methodology than CEL/CDL. This is done by evaluating the past 7 days of observation points for a device and has a lower confidence than CEL/CDL, but generally has a larger overlap with visitor counts.
- Path-to-purchase Reports:
- Pathing X Report: Provides information on where a device was seen prior to being inside a polygon. Note that “Time before appearance” is in seconds. Actual visits will be present in this report, but have a “Time before appearance” value of 0.
- Pre-Post Report: Provides all the points a device was seen in the time before an appearance in the polygon AND the time after the appearance in the polygon.