Page Comparison

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• Name: The name of the report. Use terms that make this report easily searchable by your team.
• Report Type: At least one report selection is required. You may also select multiple report types. See below for information on each Report Type.
• Polygon Format: Polygons are bounding boxes drawn around a location on a map such as a retail store. Each Data API job requires a valid GeoJSON or KML string. The Data API can also accept ESRI Shapefiles. For details on how to load ESRI Shapefiles, see below. After selecting the correct format, paste the GeoJSON or KML string in the text box.
  • ESRI Shapefiles: Due to the detailed nature of ESRI Shapefiles, please be sure your Shapefiles are properly formatted.
    
    • Format: Usually, an ESRI Shapefile will contain three or more files (.shp, .dbf, and .shx plus others such as .prj). These associated files must be zipped together into one file for use here (the files must be in the root of the zip file). Do not place these files into a folder and then zip the folder. Please note that there should be no spaces in any of the file names.
    • ESRI Reference Field Name: This is the reference field in the ESRI Shapefile which refers to the polygon name information. Often this is just "name", but it is possible that there is another term for this field. This is set by the Shapefile creator, and cannot be predicted, so it must be included in the request. It can be found in the ESRI Shapefile metadata, as a string field.
• Start Date and Time: The start date and time refers to the period for when the analysis should start. This must be at least greater than 48 hours prior to the the current day/time. Note that this uses UTC time zone.
• End Date and Time: The end date and time refers to the period for when the analysis should end. This must be at least 48 hours prior to the current day/time. This time is not inclusive- if a job is submitted with an end time of 23:59:59, that is the cutoff time (it does not include any milliseconds beyond 23:59:59). If the full final second of that day is needed, the end date and time should be 00:00:00 of the next day. Note that this uses UTC time zone.
• Day Parts: Click on the Day Parts link to open up additional day parting selections. See below for an explanation about how to use Day Parts in your analysis.
• Seconds Before: An integer value that specifies the number of seconds before your selected date and time. This is required for Path-to-Purchase reports.  
• Seconds After:An integer value that specifies the number of seconds before your selected date and time. This is required for Path-to-Purchase reports.

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