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  • Name: The name of the report. Use terms that make this report easily searchable by your team.
  • Report Type: At least one report selection is required. You may also select multiple report types. See below for information on each Report Type.
  • Polygon Format: Polygons are bounding boxes drawn around a location on a map such as a retail store. Each Data API job requires a valid GeoJSON or KML string. After selecting the correct format, paste the GeoJSON or KML string in the text box.
  • Start Date and Time: The start date and time refers to the period for when the analysis should start. This must be at least greater than 48 + hours prior to the the current day/time. Note that this uses UTC time zone.
  • End Date and Time: The end date and time refers to the period for when the analysis should end. This must be at least 48 hours prior to the current day/time. This can be the current day/time. Note that this uses UTC time zone.
  • Day Parts: Click on the Day Parts link to open up additional day parting selections. See below for an explanation about how to use Day Parts in your analysis.
  • Seconds Before: An integer value that specifies the number of seconds before your selected date and time. This is required for Path-to-Purchase reports.  
  • Seconds After:An integer value that specifies the number of seconds before your selected date and time. This is required for Path-to-Purchase reports.

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